Overview
Wool Marketing has been constructed to highlight the issues facing wool as a fibre in an intensely competitive global apparel textile market. The subject has an applied orientation and has been designed to provide Rural Science students and non-economists with a basic understanding of economic and marketing principles, the global fibre textile market, the retail environment, wool promotion, market outlook and price formation, wool selling options, price risk management, research and development and new wool marketing developments.
The Wool Marketing theme covers all aspects of wool marketing from an introduction to the subject through to economic and marketing principles, the global fibre textile market, the retail environment, wool promotion, research and development, price risk management and the latest developments in the marketing of Australian wool.
