The following is a summary submitted with the application. The student’s abstract/thesis has not been received.
The expected outcomes of the proposed research project is to gain an understanding and insight into the motivations and barriers to adoption and innovation of technologies within the sheep and wool industry. Innovative practices are considered to maximise profit within the Australian sheep industry. The project outcomes will help to provide insights into best determining specific target audiences, based on the learning, communication and engagement types of farmers which will be identified through the study in conjuction with their motivations for and against adoption of technologies.