Example Presentation Module

Subject: 
Wool Marketing
Theme:

Wool Marketing
Topic:

Demand for Australian Wool
Module:
Customer Preferences (Topmaker & Spinner)

Level: Basic
17 slides with speaker notes


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Speaker Notes

Written by: Michael Blake, Chargeurs Wool Eurasia. 

The demand for raw wool ultimately lies with the consumers’ demand for certain apparel items. The consumer may be influenced by advertising, fashion, lifestyle and wealth. This demand is then passed down the processing chain to the various players (as seen in this slide).

The double arrow between the top-maker and the spinner, indicates that the spinners’ demand for a certain product is transmitted through the spinner’s specifications to the topmaker, while the ability of the topmaker meets that need by availing himself of the raw wool.