Speaker Notes

The ultimate demand for a product lies with the consumers of that product. Their preferences and ability to buy at any one time will influence the demand for that product. In the case of wool apparel products such things as season, fashion and economic security play an important role in customer demand.

This module addresses the demands placed on an Australian topmaker in today’s competitive environment.

Produced for the CRC for Premium Quality Wool undergraduate program by Michael Blake, Chargeurs Wool Eurasia.